It is almost overpowering the feeling you get when you read stories like this. Basically the entire world government and all the member states have come to a consensus that anthropogenic global warming is real and they are determined to do something about it-regardless of the consequences or the facts.
So they create a marketing campaign to sell it...to whom? To each other? No all governments pretty much are willing to go along since it will give them more power over their citizens and money. No the marketing campaign can only be directed at one audience-citizens of the world (very Obamanesque there I know). For decades they have been force feeding this trash to the world and can do almost anything they want, yet they still feel the need to convince the world of their righteousness.
The truth is that the truth needs no marketing, it is self evident, that is why this snow job is bound to ultimately fail and discredit and shame all who partake in it.
I particularly like this from UN secretary general Ban Ki-moon:
FROM-UK Gaurdian
Copenhagen climate change treaty backed by 'Hopenhagen' campaign
UN and international coalition of advertising agencies launch global campaign at Cannes Lions festival
The United Nations and an international coalition of advertising agencies today launched a global marketing campaign for the climate change treaty to be ratified in Copenhagen later this year.
Launched under the umbrella strapline "Hopenhagen", the campaign aims to raise awareness of the importance of the UN meeting in Denmark in December. The meeting aims to secure a new global climate change treaty to replace the Kyoto protocol.
UN representatives unveiled the campaign, in conjunction with the International Advertising Association, at the Cannes Lions International Advertising Festival today.
The aim of the campaign is to try and get the public to move from "coping" with climate change to one of "hope" that action can be taken to tackle the issue.
"Hopenhagan" aims to be an "open source" campaign using a central website, hopenhagen.org, to drive the debate and awareness and allow users to send messages to the 192 UN delegates attending the meeting.
An "aggressive" consumer launch of the "Hopenhagen" initiative has been planned for September.
The first ads will be displayed this week at the Cannes Lions festival in France and at London Heathrow airport, Los Angeles airport and John F Kennedy International airport.
"The fate of our global environment and economy will be debated at the Copenhagen climate change conference and every citizen of the world has a stake in the outcome," said UN secretary general Ban Ki-moon.
"Too much is at stake for this conversation to take place among a few. The Hopenhagen campaign will ensure that all citizens have a voice to express their desire for an effective global climate treaty," he added.
Strategy and creative ads for the campaign have been developed by WPP-owned ad agency Ogilvy & Mather. Digital ads have been developed by Colle+McVoy. Global PR will be handled by Omnicom's Ketchum.
The initiative has been supported by a host of the world's advertising agency groups including Dentsu, Omnicom, IPG and Publicis Groupe.
More...
So they create a marketing campaign to sell it...to whom? To each other? No all governments pretty much are willing to go along since it will give them more power over their citizens and money. No the marketing campaign can only be directed at one audience-citizens of the world (very Obamanesque there I know). For decades they have been force feeding this trash to the world and can do almost anything they want, yet they still feel the need to convince the world of their righteousness.
The truth is that the truth needs no marketing, it is self evident, that is why this snow job is bound to ultimately fail and discredit and shame all who partake in it.
I particularly like this from UN secretary general Ban Ki-moon:
"Too much is at stake for this conversation to take place among a few. The Hopenhagen campaign will ensure that all citizens have a voice to express their desire for an effective global climate treaty,"I guess citizens who wish to express their desire that there be NO global climate treaty are....? Not citizens of the word anymore?
FROM-UK Gaurdian
Copenhagen climate change treaty backed by 'Hopenhagen' campaign
UN and international coalition of advertising agencies launch global campaign at Cannes Lions festival
The United Nations and an international coalition of advertising agencies today launched a global marketing campaign for the climate change treaty to be ratified in Copenhagen later this year.
Launched under the umbrella strapline "Hopenhagen", the campaign aims to raise awareness of the importance of the UN meeting in Denmark in December. The meeting aims to secure a new global climate change treaty to replace the Kyoto protocol.
UN representatives unveiled the campaign, in conjunction with the International Advertising Association, at the Cannes Lions International Advertising Festival today.
The aim of the campaign is to try and get the public to move from "coping" with climate change to one of "hope" that action can be taken to tackle the issue.
"Hopenhagan" aims to be an "open source" campaign using a central website, hopenhagen.org, to drive the debate and awareness and allow users to send messages to the 192 UN delegates attending the meeting.
An "aggressive" consumer launch of the "Hopenhagen" initiative has been planned for September.
The first ads will be displayed this week at the Cannes Lions festival in France and at London Heathrow airport, Los Angeles airport and John F Kennedy International airport.
"The fate of our global environment and economy will be debated at the Copenhagen climate change conference and every citizen of the world has a stake in the outcome," said UN secretary general Ban Ki-moon.
"Too much is at stake for this conversation to take place among a few. The Hopenhagen campaign will ensure that all citizens have a voice to express their desire for an effective global climate treaty," he added.
Strategy and creative ads for the campaign have been developed by WPP-owned ad agency Ogilvy & Mather. Digital ads have been developed by Colle+McVoy. Global PR will be handled by Omnicom's Ketchum.
The initiative has been supported by a host of the world's advertising agency groups including Dentsu, Omnicom, IPG and Publicis Groupe.
More...
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